Brand guidelines · v2.0

ABS-Limited
corporate identity

Rules for using the logo, colors, and typography. They keep the brand recognizable and communications consistent—in print, on digital channels, and on site.

ABS-Limited
OrganizationABS-Limited LLP
IndustryConstruction · oil and gas
Document version2.0 · 2026
FormatWeb brand guidelines
01 · Logo

Logo versions

Six approved versions. The primary version takes priority; use the others to suit the medium.

Primary · on whitepreferred
On a light backgroundbg saturation ≤ 10%
Reversed · on navydark background
Reversed · on redaccent background
Monochrome · brand blue1 color
Monochrome · on lightengraving, fax, stamp
02 · Colors

Brand palette

Navy is the primary color, red is the accent, and gray is the secondary color. Always use the exact values below.

Primary · Navy ABS Navy
HEX #1A2F5C RGB 26 · 47 · 92 CMYK 100 · 87 · 32 · 25
Accent · Red ABS Red
HEX #C8302D RGB 200 · 48 · 45 CMYK 15 · 96 · 92 · 5
Secondary · Gray ABS Steel
HEX #7A7F87 RGB 122 · 127 · 135 CMYK 55 · 44 · 40 · 8
Neutral · Light ABS Fog
HEX #EEF1F6 RGB 238 · 241 · 246 CMYK 5 · 3 · 2 · 0
03 · Typography

Typefaces

Montserrat for headings, Inter for body text. Both typefaces are free and support Cyrillic.

Headings
Montserrat
Extrabold 800Bold 700Semibold 600
Aa Bb

We build oil and gas, industrial, and residential facilities to ISO 9001, ISO 14001, and OHSAS 18001 standards.

Body text
Inter
Bold 700Semibold 600Regular 400
Aa Bb

We build oil and gas, industrial, and residential facilities to ISO 9001, ISO 14001, and OHSAS 18001 standards.

04 · Clear space and size

Proportions and clear space

Minimum clear space around the logo = the height of the letter “X” in the logo text. No elements, text, or images may appear within this zone.

clear space

Distance “X” is the height of the character “A” in the logo text. Maintain this clearance from the edge of the medium and from other objects.

print
Printmin. width 40 mm
screen
Screenmin. width 120 px
05 · Restrictions

What not to do

Any of the actions below undermines brand recognition and is prohibited.

Do not stretch or compress the logo—keep its proportions.
Do not recolor the logo in non-brand colors.
Do not rotate or tilt the logo.
Do not place the logo on a busy / high-contrast background without reversing it.
Do not add shadows, outlines, or effects.
Do not reduce the opacity or lighten the logo.
06 · Applications

Brand applications

Ready-made examples of branded materials.

Business card · 90 × 50 mm
ABS-Limited
Berik Dayardiyev
General Director
+7 708 907 97 26 · info@abs-ltd.kz
74A Avangard-3 Microdistrict, Atyrau
Back side
ABS-Limited
Letterhead · A4
ABS-Limited
Other applications
Signage / facade
ABC Hard hat / workwear
Social media avatar
Equipment livery